Knowledge
Knowledge articles
Practical knowledge on selling and advertising on Amazon and Bol. How we approach it, and where we deliberately deviate from the standard.
Amazon Sponsored Products off Amazon: more reach demands control
From 17 September, Amazon Sponsored Products also appear off Amazon. Read what it means for campaigns, bids, budget and control.
Read the articleChatGPT Ads: how advertising in ChatGPT works and when it pays off
ChatGPT Ads (OpenAI Ads) is live across Europe, from €15 a day. How targeting, cost and measurement work, and when to choose your webshop, Amazon or bol.
Read the articleAdvertising on bol: how to build a solid campaign structure
Advertising on bol? How to select the right products, separate placements and keywords, and steer on ACoS and TACoS. Including where we deviate from bol.
Read the article