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Brightways

Merchant of Record

Full marketplace management, without your own accounts or operation.

Brightways Retail combines everything from Brightways Managed with Merchant of Record. We sell through our marketplace accounts and manage strategy, advertising and the daily marketplace operation.

This lets you launch and scale faster on Amazon, Bol and across multiple European countries. Brightways handles the sales structure and VAT compliance within the agreed scope.

Book a callSee all plans and prices

You pay a fixed monthly fee for the marketplace management and a Retail fee for sales through Brightways as Merchant of Record.

The scope

Everything from Brightways Managed

Brightways manages strategy, advertising and the daily marketplace execution. Within Brightways Retail we also handle the accounts, sales structure and operational obligations that come with Merchant of Record.

  • Strategy and growth

    • Choose marketplaces and countries
    • Prioritise assortment and growth opportunities
    • Assess business cases and profit potential
    • Set roadmap, goals and actions

  • Advertising

    • Set up campaign structure
    • Manage budgets and bids
    • Optimise daily
    • Steer on revenue, margin, ACOS and TACOS

  • Listings and content

    • Manage listings and variants
    • Keep product information up to date
    • Improve marketplace SEO
    • Resolve catalogue issues

  • Marketplace operations

    • Monitor account health
    • Follow up on marketplace cases
    • Align stock and fulfilment
    • Carry out daily changes

  • Pricing and promotions

    • Review prices and margins
    • Prepare promotions and deals
    • Align advertising and promotions
    • Evaluate results after campaigns

  • Planning and reporting

    • Plan work and priorities
    • Report results and profit contribution
    • Share progress via Brightways Portal
    • Align with internal teams and partners

Your team provides the product knowledge, stock and commercial frameworks. Brightways manages the agreed marketplace work and keeps the execution running.

Merchant of Record

Brightways also handles the sales structure

Brightways sells the products through its own marketplace accounts and acts as Merchant of Record. We manage the sales flow, marketplace administration and operational obligations within the agreed scope.

  • No own accounts or operation needed

    You do not have to set up your own seller accounts, payment flows and a full marketplace operation first.

    • Selling through Brightways accounts
    • Account management by the Brightways team
    • Marketplace payouts via Brightways
    • Invoicing within the Retail structure

  • Scale across Europe faster

    New marketplaces and countries can be added without building a full local marketplace operation per market.

    • Combine Amazon and Bol
    • Add multiple European countries
    • Manage the seller and fulfilment structure centrally
    • One team for the full scope

  • VAT compliance handled

    Brightways manages the VAT structure and reporting that come with the agreed sales markets and fulfilment structure.

    • VAT registrations and obligations within the Retail structure
    • Periodic filings and reporting
    • Coordination with specialised tax partners
    • Central processing of marketplace sales

The exact tax and operational setup depends on the countries, stock locations, fulfilment structure and product category.

How it works

From your stock to the marketplace customer

  1. We define the scope

    We choose the marketplaces, countries, products, prices and fulfilment structure.

  2. Brightways sets up the sales

    We make the products sellable through our accounts and set up listings, advertising and operations.

  3. Brightways manages the marketplace

    We handle the daily marketplace management and act as Merchant of Record.

  4. You receive a clear settlement

    You periodically receive a breakdown of the sales, marketplace costs and the agreed Retail fee.

Plans and pricing

Discover our scalable models and pricing

Choose how much Brightways manages and which pricing model fits you. The amounts are starting prices based on common scopes. We tailor the final fee to your marketplaces, sales channels, countries, assortment and the work involved.

  • This plan

    Brightways Retail

    Sell without your own marketplace operation.

    Full marketplace management via Brightways as Merchant of Record.

    Book a call
    Bol

    v.a. €1.390 p/m

    + Retail fee

    Amazon

    v.a. €1.990 p/m

    + Retail fee

    You pay a fixed monthly fee for the marketplace management and a Retail fee for sales through Brightways as Merchant of Record.

    The final fee depends on the marketplaces, countries, assortment, revenue and the work within the agreed scope.

    Add-on to this plan

    Combining multiple marketplaces, sales channels or countries?

    That's possible. We combine, for example, Amazon and Bol, multiple European countries or different fulfilment structures within one scope. We tailor the price to the chosen markets, the assortment and the work Brightways manages.

  • Brightways Managed

    Full marketplace management.

    Strategy, advertising and daily marketplace execution.

    Bekijk Brightways Managed
    Bol

    Vaste fee

    v.a. €1.390 p/m

    or

    Basis + performance

    v.a. €990 p/m + %

    Amazon

    Vaste fee

    v.a. €1.990 p/m

    or

    Basis + performance

    v.a. €1.290 p/m + %

  • Managed Advertising

    Grip on marketplace advertising.

    Advertising strategy, campaign management, daily optimisation and alignment of deals and promotions.

    Bekijk Managed Advertising
    Bol

    Vaste fee

    v.a. €990 p/m

    or

    Basis + performance

    v.a. €690 p/m + %

    Amazon

    Vaste fee

    v.a. €1.390 p/m

    or

    Basis + performance

    v.a. €990 p/m + %

  • Self Managed Advertising

    Your team, our tech stack and support.

    Your team manages campaigns with our advertising tech stack, a fixed campaign structure and guidance from advertising specialists.

    Bekijk Self Managed Advertising
    Bol

    v.a. €590 p/m

    Amazon

    v.a. €790 p/m

Fixed fee. A set amount each month for the agreed work.

Base + performance. You choose a lower base fee. Part of our compensation grows with the agreed performance. We set the performance component in the proposal.

Fixed fee + Retail fee. You pay a fixed fee for the management and a Retail fee for sales through Brightways.

All amounts are starting prices. The final fee depends on your marketplaces, sales channels, countries, assortment and the work Brightways manages. A collaboration from three months is possible for a defined project or growth phase.

Frequently asked questions

What you need to know about Brightways Retail

  • What is Brightways Retail?

    Brightways Retail combines full marketplace management with Merchant of Record. Brightways sells through its own marketplace accounts and manages strategy, advertising and the daily marketplace operation.

  • Do we get the same service as with Brightways Managed?

    Yes. Brightways Retail includes everything from Brightways Managed. On top of that come the marketplace accounts, sales structure and operational obligations of Merchant of Record.

  • What does Merchant of Record mean?

    Within the agreed Retail structure, Brightways is the selling party towards the marketplace customer. Sales run through Brightways accounts and Brightways manages the related sales flow and administration.

  • Do we need our own marketplace accounts?

    No. Sales run through Brightways marketplace accounts within the agreed Retail structure.

  • Can we sell internationally with this?

    Yes. Brightways Retail can combine multiple marketplaces and European countries. The exact setup depends on stock, fulfilment, VAT obligations and product requirements.

  • Who handles VAT compliance?

    Brightways manages the VAT structure and reporting within the agreed sales markets. Where needed, we work with specialised tax partners.

  • Who decides on prices and promotions?

    We agree commercial frameworks in advance. Pricing decisions, promotions and margin goals are aligned with the brand.

  • How are the sales settled?

    You receive a periodic statement with sales, marketplace costs and the agreed Retail fee.

  • What information and stock do we need to provide?

    Your team provides product information, stock, purchase prices and commercial frameworks. Brightways uses this input for the marketplace setup and daily execution.

  • What does Brightways Retail cost?

    Brightways Retail starts from €1,390 per month for Bol and from €1,990 per month for Amazon. On top of that comes a Retail fee for sales through Brightways as Merchant of Record.

Explore further

Selling on marketplaces without your own operation?

Brightways manages the marketplace work and acts as Merchant of Record. This lets you launch faster and expand into new markets.

Book a callPrice indication