Your marketplace accelerator
More revenue.Better margins.Peace of mind.
For brands that take marketplaces seriously. From strategy and advertising to content, operations and Merchant of Record.
One specialist team that takes responsibility for growth on Amazon, Bol and beyond.
Brands that came before you
Services that create impact
Everything to grow structurally on marketplaces
Most brands don't fall short on ambition, but on ownership. That is why we combine strategy, operations and execution in one specialist team that takes responsibility for the end result.
Marketplace Management
Ownership of your full marketplace: strategy, direction and results.
Marketplace Advertising
Profitable advertising and sponsored ads, connected to content, pricing and margin.
Retail Media
Reach new customers through retail media and off-site campaigns (DSP, Meta, Google).
Marketplace SEO
Indexing, search behaviour and optimization for higher visibility and conversion.
Marketplace Design
A+ content, brand stores and visuals that present your brand stronger and convert.
Merchant of Record
Expand across Europe without building your own operational infrastructure.
Brightways is a certified agency partner of Amazon, Bol and Kaufland and runs a specialized marketplace team for growth on marketplaces.
Working with Brightways
One marketplace team. You decide where we take ownership.
You work with one dedicated specialist team for strategy, advertising, content and operations. We can fully manage your marketplaces, take over advertising, sell as Merchant of Record, or support your own team with technology and expertise. That way the collaboration fits what you already have in place and where extra capacity or specialist knowledge is needed.
Brightways Managed
Full marketplace management.
For brands that want to run marketplace growth seriously, without organising everything in-house.
Managed Advertising
Grip on marketplace advertising.
For brands that want to steer campaigns, spend and results better.
Brightways Retail
Sell without your own marketplace operation.
For brands that want to sell via marketplaces without building the full operation themselves.
Self Managed Advertising
Your team, our tech stack and support.
For teams that want to steer themselves, but work with our tooling, dashboards, frameworks and support.
Cases
Results in practice
The most prominent brand in kids sunglasses on Bol
Brightways gives Maesy a grip again on visibility, assortment, fulfilment and margin.
Read more
Brightways Retail, we sell your products as Merchant of Record
Sell straight away through a proven marketplace infrastructure.
Start right away on:
and other international marketplaces
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Via Brightways Retail you sell fast on all major European markets such as: Germany, United Kingdom, France, Italy, Spain, Netherlands, Sweden, Poland, Belgium, Ireland and Turkey.
Competitive from day one
Sell from day one through Amazon PAN-EU FBA, Bol LVB and our existing fulfilment infrastructure.
No operation of your own needed
Seller accounts, fulfilment, customer service and compliance are already in place. You don't have to build a complete marketplace organisation.
Scale without starting over
Expand to new marketplaces and countries through the same infrastructure. Without setting up each market again.
Everything taken care of
From marketplace operations, storage and shipping to customer service and VAT compliance. You sell through us. We take responsibility, so you can focus on your brand.
Scaling with focus and expertise
Always the right marketplaces for you
For most brands, Amazon and Bol are the most important marketplaces. That takes specialism and full attention, and that is where we are strong. But the right marketplace depends on your niche and your market, and Amazon is not the biggest everywhere.
What brands say
“A partner that stands at the frontline”
Brands choose us for how we work, not only for what we know.
“Our sales on Amazon and Bol have grown strongly.”
Read more“Brightways has been our Bol and Amazon partner for years. Thanks to their strong ad management, listing optimization and hands-on support, our sales on both platforms have grown strongly. They think along practically and are a pleasure to work with.”
Jan-Willem Schutman
BAP Medical
“Involved, dedicated and professional.”
Read more“Great to work with you. You think along and deliver professional quality. Sometimes you slip and call Cosmeau and Bamboozy 'our brands'; that only shows how involved and dedicated you are.”
Team Double Mojo
Cosmeau & Bamboozy
“Scaling abroad on Amazon fast, without the hassle.”
Read more“We have worked with Brightways as our Amazon and Bol agency for several years and are very happy. Their Merchant of Record solution helped us scale abroad through Amazon quickly, without the hassle.”
Roger Nefkens
Smyle
Ready to get serious about marketplaces?
Schedule a short introduction call. We will tell you clearly where we can add value, and where we cannot.