Self Managed Advertising
Your team at the controls. Our techstack and specialists alongside.
Your team runs the campaigns with a professional advertising techstack. Brightways handles the setup and onboarding and stays available for support and substantive input.
This gives your team control over daily advertising, with automation, reporting and specialist knowledge within reach.
Self Managed Advertising always works with a fixed monthly price. We charge no percentage of ad budget, revenue or results.
In scope
This is what your team gets
You get access to the techstack, structure and guidance to run campaigns yourself. Brightways helps with the setup and stays available whenever your team needs support or a substantive sparring partner.
Advertising techstack
- Manage campaigns for Amazon or Bol
- Adjust budgets and bids
- Manage keywords and search terms
- Structure campaigns by goal and product
AI and automation
- AI driven bid optimization
- Automatic keyword harvesting
- Rule based advertising
- Smart campaigns and automation rules
Dayparting and budget control
- Adjust bids by hour or day
- Deploy budget at strong selling moments
- Steer campaigns on performance
- Monitor and distribute budgets
Performance insight
- Revenue, spend, ACOS and TACOS
- Performance per product and marketplace
- Organic rankings and Share of Voice
- Spot trends and growth opportunities
Advanced insights
- AMC analyses where available
- Research audience and purchase behaviour
- Analyse customer journeys and campaign reach
- Custom reporting for more complex questions
Onboarding and support
- Set up accounts and technology
- Review the campaign structure together
- Bring the team up to speed on the way of working
- Spar with advertising specialists
The available features depend on the marketplace, the account and the chosen scope. Additional features or integrations can be priced separately.
How it works
Manage it yourself, with Brightways within reach
We set up the environment
Brightways connects the necessary accounts, sets up the tech stack and checks the base structure.
We get your team going
During onboarding we go through the way of working, the features and the first optimisations together.
Your team manages, we stay available
Your team runs the daily work. Our specialists stay available for support, questions and expert sparring.
Techstack
Technology for control, automation and insight
The tech stack supports daily campaign management and brings advertising data together. Which features are activated depends on the marketplace and the agreed scope.
AI optimisation
Optimise bids and campaigns based on data and set goals.
Rule based advertising
Run automatic actions based on preset conditions.
Dayparting
Align bids and budgets to the hours and days when campaigns perform best.
Keyword harvesting
Detect performing search terms and process them automatically into campaigns.
AMC and audience analysis
Run advanced analyses on audience, reach and purchase behaviour where the account supports it.
Performance dashboards
Track revenue, spend, ACOS, TACOS and product performance in one overview.
Share of Voice and rankings
Track visibility, organic positions and competitor movements.
Custom reporting
Tailor reporting to the team's marketplaces, countries and KPIs.
Not every feature is available by default in every package or account. We align the scope up front.
Plans and pricing
Discover our scalable models and pricing
Choose how much Brightways manages and which pricing model fits you. The amounts are starting prices based on common scopes. We tailor the final fee to your marketplaces, sales channels, countries, assortment and the work involved.
- This plan
Self Managed Advertising
BolAmazonYour team, our tech stack and support.
Your team manages campaigns with our advertising tech stack, a fixed campaign structure and guidance from advertising specialists.
Bolv.a. €590 p/m
Amazonv.a. €790 p/m
You pay a fixed monthly price for the agreed tech stack, onboarding and support. We charge no percentage on ad budget, revenue or result.
For extra accounts, integrations or specific advanced features an additional fixed fee may apply. We agree this up front.
Add-on to this plan
Combining multiple marketplaces, sales channels or countries?
That's possible. We combine, for example, Amazon and Bol, Seller and Vendor or multiple countries within one scope. We tailor the price to the chosen marketplaces, countries, assortment and the work Brightways manages.
Brightways Managed
BolAmazonFull marketplace management.
Strategy, advertising and daily marketplace execution.
BolVaste fee
v.a. €1.390 p/m
or
Basis + performance
v.a. €990 p/m + %
AmazonVaste fee
v.a. €1.990 p/m
or
Basis + performance
v.a. €1.290 p/m + %
Managed Advertising
BolAmazonGrip on marketplace advertising.
Advertising strategy, campaign management, daily optimisation and alignment of deals and promotions.
BolVaste fee
v.a. €990 p/m
or
Basis + performance
v.a. €690 p/m + %
AmazonVaste fee
v.a. €1.390 p/m
or
Basis + performance
v.a. €990 p/m + %
Brightways Retail
BolAmazonSell without your own marketplace operation.
Full marketplace management via Brightways as Merchant of Record.
Bolv.a. €1.390 p/m
+ Retail fee
Amazonv.a. €1.990 p/m
+ Retail fee
Fixed fee. A set amount each month for the agreed work.
Base + performance. You choose a lower base fee. Part of our compensation grows with the agreed performance. We set the performance component in the proposal.
Fixed fee + Retail fee. You pay a fixed fee for the management and a Retail fee for sales through Brightways.
All amounts are starting prices. The final fee depends on your marketplaces, sales channels, countries, assortment and the work Brightways manages. A collaboration from three months is possible for a defined project or growth phase.
Frequently asked questions
What you should know about Self Managed Advertising
What is Self Managed Advertising?
Self Managed Advertising gives your team access to a professional advertising techstack, onboarding and support from Brightways. Your team runs the campaigns and keeps day-to-day control.
Does Brightways manage our campaigns?
Your team runs the campaigns. Brightways handles the setup and onboarding and stays available for support and substantive input. If you want to outsource daily campaign management, Managed Advertising is a better fit.
Which features are available?
Think of AI optimization, rule based advertising, dayparting, keyword harvesting, performance reporting, Share of Voice, organic rankings and advanced analyses such as AMC where available. The exact features depend on the marketplace, the account and the chosen scope.
Does the price depend on our ad budget or our revenue?
No. Self Managed Advertising works with a fixed monthly price. We charge no percentage of ad budget, revenue or results.
Are all features included by default?
The included features are set out in the proposal. Additional accounts, integrations or specific advanced features may carry an extra fixed fee.
How does onboarding work?
Brightways helps with connecting accounts, setting up the techstack and reviewing the campaign structure. After that we walk the team through the way of working and the key features.
What can we call on Brightways for after onboarding?
Your team can turn to Brightways for support, technical questions and substantive input on campaigns, results and larger changes.
Can we switch to Managed Advertising later?
Yes. Brightways can take over campaign management later, in full or in part. The existing setup and data remain usable.
Ready to steer yourself, with support within reach?
Your team runs the campaigns. Brightways provides the technology, helps with the setup and stays available whenever support is needed.