Full marketplace management
One team behind your marketplace growth
Brightways manages your marketplace strategy, advertising and daily execution. We work directly with your internal team and make sure plans are carried out, campaigns are adjusted and daily marketplace questions are followed up.
Brightways Managed can be used for Amazon, Bol and other relevant marketplaces, in one or more countries.
Choose between a fixed monthly fee or a performance based model. The final fee depends on the scope and complexity.
Full marketplace management
What you get with Brightways Managed
You get one team for strategy, advertising and daily marketplace execution. Brightways manages the agreed scope, tracks progress and makes sure actions are carried out.
Strategy and growth
- Analyze market and competition
- Assess business cases and profit potential
- Choose marketplaces and countries
- Prioritize assortment and growth opportunities
- Define roadmap, goals and actions
Advertising
- Set up campaign structure
- Manage budgets and bids
- Optimize daily
- Analyze search terms and placements
- Steer on revenue, profit, TACOS and ACOS
Listings and content
- Manage listings and variants
- Check categories and attributes
- Improve marketplace SEO
- Monitor and update product content
- Fix feed and catalog issues
Operations
- Monitor account health
- Follow up on marketplace cases and issues
- Align stock and fulfilment
- Carry out operational changes
- Manage daily marketplace questions
Pricing and promotions
- Build a promotion calendar
- Prepare deals and campaigns
- Review prices and margins
- Link promotions to advertising
- Evaluate results after actions
Planning and reporting
- Plan priorities and work
- Assign actions to owners
- Report results and profit contribution
- Share progress through the Brightways Portal
- Align with internal teams and partners
Your team provides the product knowledge and makes decisions on stock, pricing and internal approvals. Brightways manages the agreed marketplace work and keeps the execution running.
Plans and pricing
Discover our scalable models and pricing
Choose how much Brightways manages and which pricing model fits you. The amounts are starting prices based on common scopes. We tailor the final fee to your marketplaces, sales channels, countries, assortment and the work involved.
- This plan
Brightways Managed
BolAmazonFull marketplace management.
Strategy, advertising and daily marketplace execution.
BolVaste fee
v.a. €1.390 p/m
or
Basis + performance
v.a. €990 p/m + %
AmazonVaste fee
v.a. €1.990 p/m
or
Basis + performance
v.a. €1.290 p/m + %
Add-on to this plan
Combining multiple marketplaces, sales channels or countries?
That's possible. We combine, for example, Amazon and Bol, Seller and Vendor or multiple countries within one scope. We tailor the price to the chosen marketplaces, countries, assortment and the work Brightways manages.
Managed Advertising
BolAmazonGrip on marketplace advertising.
Advertising strategy, campaign management, daily optimisation and alignment of deals and promotions.
BolVaste fee
v.a. €990 p/m
or
Basis + performance
v.a. €690 p/m + %
AmazonVaste fee
v.a. €1.390 p/m
or
Basis + performance
v.a. €990 p/m + %
Brightways Retail
BolAmazonSell without your own marketplace operation.
Full marketplace management via Brightways as Merchant of Record.
Bolv.a. €1.390 p/m
+ Retail fee
Amazonv.a. €1.990 p/m
+ Retail fee
Self Managed Advertising
BolAmazonYour team, our tech stack and support.
Your team manages campaigns with our advertising tech stack, a fixed campaign structure and guidance from advertising specialists.
Bolv.a. €590 p/m
Amazonv.a. €790 p/m
Fixed fee. A set amount each month for the agreed work.
Base + performance. You choose a lower base fee. Part of our compensation grows with the agreed performance. We set the performance component in the proposal.
Fixed fee + Retail fee. You pay a fixed fee for the management and a Retail fee for sales through Brightways.
All amounts are starting prices. The final fee depends on your marketplaces, sales channels, countries, assortment and the work Brightways manages. A collaboration from three months is possible for a defined project or growth phase.
Frequently asked questions
What you should know about Brightways Managed
What is Brightways Managed?
Brightways Managed is the full marketplace management plan from Brightways. We manage strategy, advertising, listings, operations, promotions, content and reporting within the agreed scope.
Which marketplaces can you manage?
Brightways Managed can be used for Amazon, Bol and other relevant marketplaces. The scope can cover one marketplace, multiple countries or a broader marketplace operation.
What does Brightways Managed cost?
Brightways Managed Bol starts from €1.390 fixed fee or €990 base + performance per month. Brightways Managed Amazon starts from €1.990 fixed fee or €1.290 base + performance per month. The final fee depends on the total scope and complexity.
What is the difference between fixed fee and base + performance?
With a fixed fee you pay a set monthly amount. With base + performance you start with a lower base fee and part of our fee grows along with the agreed performance.
Which work is included in Brightways Managed?
Six areas: strategy, advertising, listings and catalog, operations, pricing and promotions, and content and SEO.
Can Brightways support temporarily or from three months?
Yes. For a defined assignment or growth phase, a collaboration from three months is possible. We agree the exact scope in advance.
What is the difference with Managed Advertising?
Managed Advertising focuses only on your advertising. Brightways Managed manages the full marketplace: strategy, advertising, listings, operations, pricing and promotions, and content and SEO.
Ready for one team behind your marketplaces?
In a first conversation we discuss your marketplaces, team and goals. After that you receive a fitting scope with a fixed or performance based pricing model.