About Brightways
A marketplace team that takes responsibility.
You want to know who guards the direction, how priorities are set and who carries out the work. At Brightways, strategy, advertising and daily marketplace execution come together in one specialised team.
We work for brands that take Amazon, Bol and other marketplaces seriously. With clear responsibilities, concrete actions and attention to both revenue and profit.
The team model
Your dedicated team. Fully focused on your growth.
You work with a dedicated Brightways team around one Marketplace Manager. That way the same specialists get to know your brand, market and goals better over time.
Your dedicated specialists
- Content
- Design
- Advertising
- Operations
- Data & Insights
- Brand Director
Dedicated team
You always work with the same specialists.
Short lines
The people doing the work know your brand and goals.
Knowledge that stays
Knowledge stays within the team and grows as we work together.
How we work together
From first conversation to daily execution.
Together we determine the right approach.
- 01
Introduction
We get to know your organisation, assortment, marketplaces and ambitions.
- 02
Analysis
We examine the biggest commercial opportunities, bottlenecks and dependencies.
- 03
Plan
Together we define the scope, responsibilities and way of working.
- 04
Proposal
You receive a concrete proposal with planning, activities and price.
From the kick-off we build further every week.
Kick-off
We set up accounts, systems, communication and planning together.
Daily execution
Marketplace Managers and specialists carry out the agreed work every day.
Measure & improve
We analyse results, adjust priorities and improve continuously.
New growth opportunities
Once the foundation is in place, we expand to new products, marketplaces or countries.
Back to daily execution. That's how we keep building growth together.
Experience across categories
From large retail categories to specialist markets.
We work for brands in competitive retail categories as well as specialist and regulated markets. That's why we understand how strategy, content, advertising and operations differ per category.
- Consumer electronics
- Food & FMCG
- Home, Garden & DIY
- Fashion & Lifestyle
- Beauty, Health & Personal Care
- Sport & Fitness
- Baby, Kids, Toys & Leisure
- Office
- Automotive
- Pharma
- Supplements
- Adult
The most prominent brand in kids sunglasses on Bol
Brightways gives Maesy a grip again on visibility, assortment, fulfilment and margin.
Bekijk de case
Recognised by marketplaces
Direct lines to the platforms we work on.
We work on Amazon, Bol and Kaufland every day. As a certified partner we deal directly with their teams. That way we solve complex issues faster and spot new possibilities first.
Frequently asked questions
What brands often want to know about Brightways.
Every collaboration starts with good questions. Below we answer the topics that come up most often during introductions about our way of working, the dedicated team and the collaboration.
Brightways was built from online retail. That's why we look at the complete commercial business around a marketplace. Assortment, advertising, operations, content, pricing and data influence each other every day.
A Marketplace Manager guards the direction. Dedicated specialists carry out the work within their own field. Every choice is backed by data and calculated through from revenue to profit.
Every Marketplace Manager works with a fixed group of specialists. Think advertising, operations, content, design and data.
We then match the team that best fits your brand, market and goals. So you always work with the same people. They get to know your organisation, assortment and business better over time.
Yes. Some clients already have their own marketplace team. Others want Brightways to take on the full daily execution.
We agree in advance who is responsible for what. You keep one dedicated Marketplace Manager as your point of contact. For each topic the right specialist joins in.
Yes. We use Presence, Prominence and Relevance to determine where a brand stands and where growth is being held back.
Presence is about retail readiness and sellability. Prominence is about visibility, advertising and digital shelf space. Relevance is about category position, CTR, CVR and profitability.
That analysis determines the strategy, the plan and the priorities for daily execution.
Revenue shows how much you sell. Profit shows whether that growth is healthy.
That's why we also look at margins, advertising costs, promotions, fulfilment, assortment and stock. We calculate choices through and steer on growth within the agreed profit targets.
Open, honest and direct. That's how we deal with each other.
We share what's going well and also say where things can be better. We discuss problems early. We make opportunities concrete. That way both teams can decide faster and take responsibility.
We expect that way of working from our clients too.
Brightways works for brands that take marketplaces seriously and want to grow structurally.
That could be an entrepreneur looking for a marketplace team. It could also be an established brand with its own specialists. The collaboration fits best when there's a need for clear direction, dedicated execution and steering on both revenue and profit.
Amazon and Bol are our biggest focus. We also support Kaufland, Mediamarkt, Cdiscount, Allegro, FNAC, Otto, Mirakl Marketplaces and other international expansions into several European markets.
We work in large retail categories and specialist markets. Think consumer electronics, FMCG, home, sport, beauty, medical, pharma and adult. In regulated categories too we handle content, operations, advertising and marketplace compliance.
Which marketplace responsibility do you want to place with Brightways?
Tell us where you stand now and what you want to achieve. Then we'll discuss which scope and team composition fit.