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Brightways

Marketplace advertising

A grip on your marketplace advertising

Brightways manages your advertising on Amazon and Bol: from campaign structure and budgets to daily optimization. We steer on revenue, profit, TACOS and ACOS, not on individual clicks.

Managed Advertising can be used for Amazon, Bol and other relevant marketplaces, in one or more countries.

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Choose between a fixed monthly fee or a performance based model. The final fee depends on the scope and complexity.

The scope

This is what your advertising team manages

Managed Advertising brings advertising strategy, campaign management and daily optimization together in one team.

  • Advertising strategy

    • Goals per marketplace and country
    • Assortment and product priorities
    • Budget allocation
    • Growth opportunities and competition

  • Campaign architecture

    • Structure per product group
    • Branded, non branded, search, category and PDP
    • Sponsored Products and Branded Shelves
    • Real-estate approach

  • Daily optimization

    • Search terms and bids
    • Budgets and placements
    • Exclusions
    • Adjusting on performance

  • Deals and promotions

    • Aligning the promotion calendar
    • Advertising around deals
    • Assessing impact on margin and visibility

  • Reporting and steering

    • Revenue, profit, TACOS and ACOS
    • Analysis down to campaign, search term and placement
    • Actions and owners
    • Progress through the Brightways Portal

  • Stock and Buy Box

    • Advertising on products that are in stock
    • Flagging loss of the Buy Box
    • Protecting budget

Content, listings and the broader marketplace operation fall under Brightways Managed. With Managed Advertising we align with that.

Plans and pricing

Discover our scalable models and pricing

Choose how much Brightways manages and which pricing model fits you. The amounts are starting prices based on common scopes. We tailor the final fee to your marketplaces, sales channels, countries, assortment and the work involved.

  • This plan

    Managed Advertising

    Grip on marketplace advertising.

    Advertising strategy, campaign management, daily optimisation and alignment of deals and promotions.

    Book a call
    Bol

    Vaste fee

    v.a. €990 p/m

    or

    Basis + performance

    v.a. €690 p/m + %

    Amazon

    Vaste fee

    v.a. €1.390 p/m

    or

    Basis + performance

    v.a. €990 p/m + %

    Add-on to this plan

    Combining multiple marketplaces, sales channels or countries?

    That's possible. We combine, for example, Amazon and Bol, Seller and Vendor or multiple countries within one scope. We tailor the price to the chosen marketplaces, countries, assortment and the work Brightways manages.

  • Brightways Managed

    Full marketplace management.

    Strategy, advertising and daily marketplace execution.

    Bekijk Brightways Managed
    Bol

    Vaste fee

    v.a. €1.390 p/m

    or

    Basis + performance

    v.a. €990 p/m + %

    Amazon

    Vaste fee

    v.a. €1.990 p/m

    or

    Basis + performance

    v.a. €1.290 p/m + %

  • Brightways Retail

    Sell without your own marketplace operation.

    Full marketplace management via Brightways as Merchant of Record.

    Bekijk Brightways Retail
    Bol

    v.a. €1.390 p/m

    + Retail fee

    Amazon

    v.a. €1.990 p/m

    + Retail fee

  • Self Managed Advertising

    Your team, our tech stack and support.

    Your team manages campaigns with our advertising tech stack, a fixed campaign structure and guidance from advertising specialists.

    Bekijk Self Managed Advertising
    Bol

    v.a. €590 p/m

    Amazon

    v.a. €790 p/m

Fixed fee. A set amount each month for the agreed work.

Base + performance. You choose a lower base fee. Part of our compensation grows with the agreed performance. We set the performance component in the proposal.

Fixed fee + Retail fee. You pay a fixed fee for the management and a Retail fee for sales through Brightways.

All amounts are starting prices. The final fee depends on your marketplaces, sales channels, countries, assortment and the work Brightways manages. A collaboration from three months is possible for a defined project or growth phase.

Frequently asked questions

What you should know about Managed Advertising

  • What is Managed Advertising?

    Managed Advertising is the advertising plan from Brightways. We manage your advertising strategy, campaigns, daily optimization and reporting on Amazon and Bol.

  • Which marketplaces can you manage?

    Amazon and Bol, and other relevant marketplaces. One marketplace, multiple countries or a broader advertising scope is possible.

  • What does Managed Advertising cost?

    Managed Advertising Bol starts from €990 fixed fee or €690 base + performance per month. Managed Advertising Amazon starts from €1.390 fixed fee or €990 base + performance per month. The final fee depends on the total scope and complexity.

  • What do you steer on?

    On revenue, profit, TACOS and ACOS, not on individual clicks. We analyze from revenue down to campaign, search term and placement.

  • What is the difference with Brightways Managed?

    Managed Advertising focuses on your advertising. Brightways Managed manages the full marketplace: strategy, advertising, listings, operations, pricing and promotions, and content.

  • Can you support temporarily or from three months?

    Yes. For a defined assignment or growth phase, a collaboration from three months is possible.

Explore further

Ready to get more out of your advertising?

In a first conversation we review your campaigns, marketplaces and goals. After that you know which scope fits and how the fee is built up.

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