Client case
In 2026, we are building Kiiroo into a seven-figure marketplace brand
Kiiroo is growing fast on marketplaces, even without Amazon advertising. With strong content, FBA, bundles, Brand Stores and promotions, we keep building growth on Amazon, Bol and Kaufland.
- Amazon
- Bol
- Kaufland
- International
- Brightways Managed
- Intimate wellness
Impact
The numbers behind the 2026 growth
Revenue growth year on year
Order growth year on year
Amazon markets, plus Bol and Kaufland
New visitors to the Brand Store
2026 YTD · bron: Amazon and Bol
“Nothing but praise for Brightways. They take ownership, act fast and think along when the situation changes. We build results together, in a partnership that feels professional and friendly at the same time. Highly recommended.”
Achtergrond
About the brand
Kiiroo is an international brand in interactive adult toys. It develops connected products that link physical and digital experiences.
The range runs from individual products to interactive devices that can work remotely or with digital content. That gives Kiiroo a clear position in an innovative, fast-moving niche.
The starting point
Kiiroo sees marketplaces as a strategic growth channel alongside its own Shopify store. Internationally in particular, they offer room to build visibility, sales and margin.
So Kiiroo wants more control over the channel and to accelerate on purpose. The goal for 2026 is clear: grow profitably into a multi-million business on selected marketplaces.
To get there, we build a strong brand position and maximum relevance within the niche of interactive adult toys.
The challenge
Growing in a category without advertising room
Kiiroo mainly sells adult products. On Amazon you are not allowed to advertise them.
Without paid visibility, the usual growth flywheel falls away: no keyword investment, no keyword boosts and little room to build ranking. Growth has to come from somewhere else.
- 1
No ads on adult products
Ads on adult products are not allowed on Amazon. Only non-adult products are eligible. That strongly limits paid visibility.
- 2
Limited keyword growth
Without advertising it is hard to gain extra keyword indexing or to boost ranking with keyword boosts.
- 3
Visibility from content and store
If you cannot bid on keywords, the product pages, the Brand Store and promotions have to do the work.
- 4
International and profitable at once
Growth across Amazon, Bol and Kaufland must not come at the expense of margin.
Our approach
What Brightways did
Because we cannot advertise the core products, the focus is on content, Brand Store, FBA, bundles and promotions. We only use advertising where it is allowed: on eligible products and to promote the store.
Foundation: content and delivery in order
All listings are fully optimised, with Premium A+ content. The pages have to convince and convert on their own, because we cannot buy traffic to them.
FBA is the standard: Prime, fast delivery and trust. In this category the shopper wants certainty, and that helps conversion.
Channable covers the longtail and serves as a fallback when FBA is out of stock, so sales do not stall.
Result: pages that sell themselves, reliable delivery
Becoming visible without keyword ads
We built Brand Stores that present the brand and products strongly, with an emphasis on virtual bundles. The store has become a sales channel in itself.
Where products are eligible, we use Sponsored Brands to promote the Brand Store. That builds reach within the rules.
About half of the Brand Store visitors are new to the brand. The store does the work that keyword ads normally would.
Result: reach and new customers, without keyword ads
More value per customer and per order
Virtual bundles and stacked discounts (promotions) raise the average order value and make the purchase more attractive.
With Brand Tailored Promotions we address specific audiences with audience-based promotions.
Markets and marketplaces (Amazon, Bol, Kaufland) are expanded where the data shows growth is logical and profitable.
Result: higher order value, healthy international growth
In view
The Brand Store does the work
Because we cannot advertise the core products, the Brand Store is a real sales channel: strong brand experience, an emphasis on virtual bundles and about half of the visitors new to the brand. Click to view the full store.
Result
Growing into a seven-figure marketplace brand in 2026
Growth without keyword ads
+100% revenue year on year in a category where the core products cannot be advertised.
More orders
+124% order growth in 2026, carried by content, store and promotions.
International channel
Amazon in nine markets (US, CA, DE, UK, ES, FR, IT, NL, BE), plus Bol and Kaufland.
New customers via the store
About half of the Brand Store visitors are new to the brand.
Kiiroo shows that you can grow fast even without paid keyword visibility. Instead of bidding on keywords, we build growth on content, Brand Store, FBA, bundles and promotions, with advertising only where it is allowed.
In 2026 the channel grows by +100% revenue and +124% orders, profitably and across Amazon, Bol and Kaufland. With that, Kiiroo grows into a seven-figure marketplace brand.
Source: Amazon and Bol, 2026 YTD; Brand Store figures Amazon Ads, 2026 YTD.
Read more
- Selling on Amazon→
See how we help brands grow on Amazon with content, advertising and operations.
- Selling on Bol→
See how we grow brands on Bol with visibility, conversion and margin.
- Working with Brightways→
Discover which collaboration model fits your brand: Managed, Advertising, Retail or Self Managed.
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