Marketplace Advertising Specialist

You are responsible for the advertising performance of your own clients.

And you look beyond ACOS or ROAS. Advertising has to contribute to more revenue and better margins.

You work closely with the Marketplace Manager on every account. They guard the bigger picture. You are the specialist who analyses, improves and builds out advertising.

Among other things, you will:

• set up and manage Amazon Ads campaigns
• analyse advertising and sales data
• set budgets, bids and campaign structures
• work with Sponsored Products, Sponsored Brands and Sponsored Display
• run search term, keyword and product targeting analyses
• assess branded versus non branded performance
• allocate budget across products, campaigns and marketplaces
• build advertising strategies and growth plans
• spot opportunities and problems before they cost results
• explain results and choices to Marketplace Managers and clients
• run Bol Ads when it is relevant within an account

You look beyond a single metric.

A low ACOS is not automatically good. More revenue is not automatically more profitable.

You want to understand what advertising truly adds.

For this role we are looking for someone with 1 to 5 years of relevant experience.

You have managed Amazon Ads accounts independently and understand what happens behind the numbers.

We expect that you:

• are strong in Amazon Ads
• can set up and improve campaigns independently
• are comfortable with data and spreadsheets
• think commercially
• quickly see patterns and anomalies
• work in a structured way
• look critically at your own results
• can form and test hypotheses
• can explain clearly why you do something
• take responsibility for performance

Experience with Bol Ads is a nice bonus.

We already work with advertising automation tooling. So we are not looking for someone who can only manage campaigns by hand.

You need to understand what the tooling does, when you can trust it and when you have to step in yourself.

Automation is already part of advertising at Brightways.

The next step is to integrate AI further into how we analyse, decide and work together.

We expect you to contribute to that actively yourself.

You do not use AI only for isolated tasks. You continuously look at where the work can be better, smarter or faster.

Think of analyses, playbooks, skills, agents and new workflows that help the whole team.

You do not have to be a developer.

But we do expect you to explore new possibilities yourself, test them and apply them.

Does something work well? Then it does not stay just your trick. You help make it part of how the advertising team works.

Brightways specialises in marketplaces such as Amazon and Bol.

Brands work with us for three things: more revenue, better margins, peace of mind.

Advertising plays a big part in that.

You work with Marketplace Managers, Operations, Content and Design. That lets you focus mainly on advertising.

You work with different brands, categories and markets in the Netherlands, Europe and the US. That means a lot of data, a lot of testing and few weeks that look the same.

The lines are short.

See that a strategy is not working? Say so.

Think budget can work harder? Back it up and adjust it.

• salary by arrangement, matching your experience
• 32 to 40 hours per week
• 23 holiday days
• holiday allowance
• travel allowance
• flexible working hours
• a lot of freedom and responsibility
• a specialised marketplace team around you
• different brands and Amazon accounts to work on
• plenty of room to develop yourself further in Amazon Ads, Bol Ads and AI

You can do this role remotely.

Prefer to work with the team on site regularly? You are welcome at our office in Rotterdam.

A long cover letter is not needed.

Send us your CV or LinkedIn profile and tell us briefly what experience you have with Amazon Ads.

We are mainly curious about accounts you managed yourself, the choices you made there and what the result was.